We’ve heard a lot about period poverty over the last year. The fight to support people who are unable to afford sanitary products is being led by grass-roots organisations supplying refugees, food banks and schoolgirls with tampons, pads and menstrual cups. Now, one of the UK’s leading sanitary towel brands, Always, is running a campaign that wants to #EndPeriodPoverty. But activists in the field have accused the company of trying to cash-in on the back of a worthy cause.